Thai Influence

Watch what's happening in Thailand. Influencers there are influencing far afield.

One of the key players in this upward movement is Warakamo Satur, better known as Jeff Satur, a 29-year-old who, in the last year, has been appointed Ambassador for Richemont's Cartier, for Kering's Valentino, and for Ray-Ban eyeglasses. Why do people, why do luxury suppliers look to Thailand? Well, the personal luxury market in Thailand is expected to grow from its current $2.4 billion to $3.6 billion by 2029. And the expected growth of the number of Thais holding over $30 million is expected to rise 14.7% by 2028. Thai influencers are also finding declining competition – have K-Pop and T-Pop had their day? Satur, who’s been in the music industry for ten years, is widely known for his role as Kim in the 2022 KinnPorsche The Series La Forte, and such songs as Why Don’t You Stay?  He’s well-known to Thais, and increasingly to foreigners (Thailand has over 30 million tourists a year).

Written by Mary Gostelow

Internationally renowned luxury travel & lifestyle influencer